In your elusive quest for quality content writing, you might have come across dozens of content writers offering good content writing. Differentiating one content writing company from the other on the web can be hard. So what really makes content writing good and how do you identify it? Is it grammatically correct English alone that makes the cut or are there many other factors? Here are four things, that according to me, take content writing from acceptable to great:
- Identifying Target Audience
- Understanding the Brand
- Giving The Readers What They’re Looking For In Their Language
Content writers that have the versatility to adopt various styles in vocabulary and tone are sure keepers. If a writer can write in the language of your audience, it will definitely make for good quality content writing.
In the end, quality content writing is writing that is not only grammatically correct, but useful and relevant to your audience. Because it is only then, that it will deliver on its purpose.
This is of course, a given. However, you’ll be surprised at how many people fancy themselves as ‘content writers’ because they can speak English fluently. The nuances of writing are far different from the spoken word and therefore not everyone (not even a native speaker of English) can string together 500 words in perfect, grammatically correct English. So if a content writing company can offer you content in impeccable English, it’s definitely won the first round.
Quality content writing must always be based on an understanding of the target audience. A writer can’t take a ‘one-size-fits-all’ approach to tone, language and information on the web. It simply won’t work and you’re dollars will just go down the drain.
If you’ve got a content writing company that takes the trouble to understand your brand, you’ve got a winner on your hands. After all, how can writing be truly effective without understanding what you, as brand, stand for? What are your communication objectives? Is it to sell, to inform or to shape perceptions?