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Content strategy at The Copy House

 

The Copy House is one of the few, if not the only company in India that offers content strategy services. Founder Shweta Bagla is a content strategist and trainer who has in-depth understanding of the subject.

As part of our services, we will consult and give you a comprehensive content plan for your website. This includes:

  • Mapping content to your business goals
  • Stating a clear purpose for every page
  • Stating users' cognitive framework (user's vocabulary, psychographic profile etc.)
  • Plan for future content governance
  • Execute the content plan for you

What is Content Strategy?

According to Kristina Halvorson, content strategist and one of the main advocates of content strategy," Content strategy plans for the creation, publication, and governance of useful, usable content."

So a content strategist decides what information needs to go on a website, how it should be arranged, how it should be worded, and when it needs to be updated.

What Content Strategy will do for you?

The services of a content strategist will make sure your customers:

  • Find your content relevant
  • Find the information they want, when they want it
  • Find your website easy to read through
  • Spend more time on your website
  • Want to keep coming back
  • Are more likely to convert to leads

If you would like our content strategy services in addition to website content writing, please fill in the form on the right. We will get back to you in 1 business day.

 
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