Anyone who’s been down the SEO road would have tried out the content writing services of an Indian SEO company or content writing company. Lured by low rates, many clients have unfortunately burnt their fingers with unprofessional writers from the Indian subcontinent. There is enough bad press going around about ‘outsourced writers’, ‘non-native speakers of English’ etc. Considering the many misconceptions about content writing services from India, here are a few top myths I think, need to be busted:
Myth #1
English is not a first language
Many Indian writers go to schools and colleges where the medium of instruction is English. They think in English, speak in English and write very well in English too. To this small bunch of writers, English comes more naturally than their mother tongues. Some of them become prolific writers and start their own content writing company.
Myth #2
Indian writers are cheap in price and quality
Not every Indian content writing company is dirt cheap. And not every Indian writer offers low quality content writing services. While it’s true that the content writing market is filled with unscrupulous writers who churn out drivel for a dime, there is a niche with responsible writers that take their work very seriously. These are writers who’ve worked as English copywriters for leading advertising agencies, understand copy and can even tell you a thing or two about user experience and content. These writers charge a fee that is higher than that of low quality writers, but is still cheaper than what you would get elsewhere.
Myth #3
Indian writers are unprofessional
You might have made a faux pas in choosing a content writing service in the past. You may have hired writers that didn’t turn in work on time or wrote irrelevant content. However, those writers that take their work seriously make sure they understand your business completely and write articles, press releases, blogs and website content that meet your marketing objectives.
Myth #4
Indian writers can’t write in American or British English
American and British media is consumed by Indians everyday. Educated Indian writers have access to foreign newspapers, sitcoms and movies. A new culture is has made its way into the Indian psyche and manifests in the language of the educated Indian. Obviously, this reflects in our content writing too. The truly perceptive writer can adapt from Indian to American to Queen’s English as and when needed.
The next time you find an Indian content writing company, don’t shut it out. You could be pleasantly surprised with the great quality of writing, professionalism and at least 30% saving in your costs.
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