If you’re sitting on the fence about whether or not to get press release services, I would give you a gentle nudge towards ‘yes’. Press release writing services (which often include press release distribution) is one of the most powerful tools that will give your business the fillip it needs. And this is especially true in the online world. If you still need more convincing, here’s how to know you REALLY need to hire a PR specialist pronto:
- Your Website Ranks Low
- Limited Marketing Budget
- Don’t Have the Time or the Aptitude to do it YourselfSo you know all the merits of press release services, but don’t have the time to do it yourself. Or maybe you have more than writer’s block – you just can’t write. Press release writing and press release distribution are subjects that you need to be an expert in. A press release writer knows just what the online media is looking for, what sounds like interesting news and knows how to word it. He/she can also spend dedicated time submitting your press release to all the right channels. Being picked up by Google news would be pretty good, wouldn’t it?
The only role you need to play in this, is to supply your writer with as much information about your company as you can. Let the specialist decide what makes a newsworthy press release and you’ll be good to go.
If your website is not in the Top 10 search results of major search engines, you need to get press release services. Press releases help you generate more content for yourself on the web, which search engines love to lap up. The more (good quality) content you infuse the web with, the better their response to your website. And press release writing services are a wonderful way of doing just that.
Even if you do rank high currently on search engines, you may still want to consider these services. You will need them to keep you there or the next guy who comes along with more content than you will surpass your rankings.
Do you have a constrained marketing budget but really need that visibility? Then press release writing and press release distribution are for you. Having someone write press releases for you and distribute them online is less expensive than hiring a PR agency or doing traditional adverstising. And reaching out to the online media is just as (if not more) effective than traditional media like newspapers.